/* Advertyze.com — one stylesheet for the whole site. */
@font-face { font-family: "Inter Variable"; font-style: normal; font-display: swap; font-weight: 100 900; src: url(fonts/inter-latin-wght-normal.woff2) format("woff2-variations"); }
@font-face { font-family: "Plus Jakarta Sans Variable"; font-style: normal; font-display: swap; font-weight: 200 800; src: url(fonts/plus-jakarta-sans-latin-wght-normal.woff2) format("woff2-variations"); }

:root {
  --red: #D00020;
  --red-dark: #A80019;
  --red-soft: #FF8A95;
  --tint: #FFF4F4;
  --ink: #1A1113;
  --ink-2: #2B1D20;
  --text: #4A4244;
  --muted: #5C5356;
  --line: #F0DCDD;
  --line-strong: #E3BFC2;
  --field: #A9797E;
  --on-dark: #E6D5D7;
  --on-dark-muted: #C4AEB1;
  --dark-line: #3D2C2F;
  --white: #FFFFFF;
  --display: "Plus Jakarta Sans Variable", "Plus Jakarta Sans", system-ui, sans-serif;
  --body: "Inter Variable", Inter, system-ui, -apple-system, "Segoe UI", sans-serif;
  --radius: 16px;
  --shadow: 0 24px 48px rgba(26, 17, 19, 0.10);
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
body { margin: 0; font-family: var(--body); font-size: 17px; line-height: 1.6; color: var(--text); background: var(--white); }
img, svg { max-width: 100%; }
a { color: var(--red-dark); }
a:hover { color: var(--red); }
:focus-visible { outline: 3px solid var(--ink); outline-offset: 2px; border-radius: 4px; }
.section--dark :focus-visible, .site-footer :focus-visible, .plan--featured :focus-visible, .optin :focus-visible { outline-color: var(--white); }
.optin form :focus-visible { outline-color: var(--ink); }

h1, h2, h3 { font-family: var(--display); color: var(--ink); margin: 0; text-wrap: balance; }
h1 { font-weight: 800; font-size: clamp(36px, 5vw, 56px); line-height: 1.08; letter-spacing: -0.03em; }
h2 { font-weight: 800; font-size: clamp(28px, 3.6vw, 40px); line-height: 1.15; letter-spacing: -0.02em; }
h3 { font-weight: 700; font-size: 20px; line-height: 1.3; }
p { margin: 0; }
.lede { font-size: 19px; max-width: 620px; }
.eyebrow { font-size: 14px; font-weight: 600; color: var(--red-dark); letter-spacing: 0.03em; text-transform: uppercase; }
.small { font-size: 15px; color: var(--muted); }
.center { text-align: center; align-items: center; }
.center .lede { margin-inline: auto; }

.skip { position: absolute; left: -9999px; top: 0; background: var(--ink); color: var(--white); padding: 12px 16px; z-index: 10; }
.skip:focus { left: 8px; top: 8px; }
.container { max-width: 1120px; margin: 0 auto; padding-inline: 24px; }
.container--narrow { max-width: 800px; }
.section { padding-block: 88px; }
.section--tint { background: var(--tint); }
.section--dark { background: var(--ink); color: var(--on-dark); }
.section--dark h2, .section--dark h3 { color: var(--white); }
.section--dark a { color: var(--red-soft); }
.section--border { border-top: 1px solid var(--line); }
.stack { display: flex; flex-direction: column; gap: 16px; }
.stack--lg { gap: 44px; }
.head { display: flex; flex-direction: column; gap: 12px; max-width: 700px; }
.center.head, .center .head { margin-inline: auto; }
.split { display: flex; flex-wrap: wrap; gap: 48px; align-items: flex-start; }
.split > * { flex: 1 1 380px; min-width: 0; }
.split--center { align-items: center; }
.grid { display: grid; gap: 22px; grid-template-columns: repeat(auto-fit, minmax(min(100%, 290px), 1fr)); }
.grid--2 { grid-template-columns: repeat(auto-fit, minmax(min(100%, 440px), 1fr)); }
.grid--4 { grid-template-columns: repeat(auto-fit, minmax(min(100%, 220px), 1fr)); }

/* Header and footer */
.site-header { border-bottom: 1px solid var(--line); background: var(--white); }
.header-row { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 4px 24px; padding-block: 12px; }
.logo { font-family: var(--display); font-weight: 800; font-size: 25px; letter-spacing: -0.03em; color: var(--ink); text-decoration: none; padding: 8px 0; }
.logo:hover { color: var(--ink); }
.logo span { color: var(--red); }
.logo--light, .logo--light:hover { color: var(--white); }
.logo--light span { color: #FF6B78; }
.main-nav { display: flex; flex-wrap: wrap; align-items: center; gap: 0 4px; margin-inline: -10px 0; }
.main-nav a:not(.btn) { color: var(--ink); text-decoration: none; font-weight: 500; font-size: 15px; padding: 12px 10px; border-radius: 8px; }
.main-nav a:not(.btn):hover { color: var(--red-dark); }
.main-nav a[aria-current="page"] { color: var(--red-dark); font-weight: 600; }
.main-nav .btn { margin-left: 8px; }
.site-footer { background: var(--ink); color: var(--on-dark-muted); padding-block: 40px; }
.footer-row { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 12px 24px; }
.footer-nav { display: flex; flex-wrap: wrap; gap: 0 20px; }
.footer-nav a { color: var(--on-dark); font-size: 15px; padding: 11px 0; }
.footer-nav a:hover { color: var(--white); }
.footer-note { font-size: 14px; margin-top: 16px; }

/* Buttons and badges */
.btn { display: inline-block; font: 600 17px/1.3 var(--body); text-align: center; text-decoration: none; padding: 15px 28px; border-radius: 12px; border: 1px solid transparent; cursor: pointer; }
.btn--primary { background: var(--red); color: var(--white); }
.btn--primary:hover { background: var(--red-dark); color: var(--white); }
.btn--ghost { background: var(--white); color: var(--ink); border-color: var(--field); }
.btn--ghost:hover { border-color: var(--ink); color: var(--ink); }
.btn--dark { background: var(--ink); color: var(--white); }
.btn--dark:hover { background: #000; color: var(--white); }
.btn--sm { font-size: 15px; padding: 11px 20px; border-radius: 10px; }
.btn--block { display: block; width: 100%; }
.btn-row { display: flex; flex-wrap: wrap; gap: 12px; }
.badge { display: inline-block; background: var(--ink); color: var(--white); font-size: 13px; font-weight: 600; line-height: 1.4; padding: 4px 12px; border-radius: 999px; white-space: nowrap; }
.badge--light { background: var(--white); color: var(--ink); }
.icon { flex: none; }

/* Hero */
.hero { background: var(--tint); padding-block: 72px 80px; }
.hero--page { padding-block: 64px; }
.hero-copy { display: flex; flex-direction: column; gap: 22px; }
.hero-card { background: var(--white); border: 1px solid var(--line); border-radius: 20px; padding: 28px; box-shadow: var(--shadow); display: flex; flex-direction: column; gap: 18px; }
.hero-card__top { display: flex; align-items: center; justify-content: space-between; gap: 12px; }
.hero-card__top strong { font-family: var(--display); font-size: 18px; color: var(--ink); }
.rows { margin: 0; border-bottom: 1px solid #F5E6E7; }
.rows div { display: flex; justify-content: space-between; gap: 16px; padding: 12px 0; border-top: 1px solid #F5E6E7; font-size: 15px; }
.rows dt { color: var(--muted); }
.rows dd { margin: 0; font-weight: 600; color: var(--ink); text-align: right; }
.sample-ad { background: var(--tint); border-radius: 12px; padding: 16px 18px; display: flex; flex-direction: column; gap: 6px; font-size: 15px; }
.sample-ad strong { font-size: 16px; color: var(--ink); }
.with-icon { display: flex; align-items: center; gap: 10px; font-size: 15px; font-weight: 500; color: var(--ink); }
.with-icon .icon { color: var(--red); width: 20px; height: 20px; }

/* Stats strip */
.stats { border-bottom: 1px solid var(--line); padding-block: 32px; }
.stats strong { display: block; font-family: var(--display); font-weight: 800; font-size: 24px; color: var(--ink); }
.stats span { font-size: 15px; }

/* Cards */
.card { background: var(--white); border: 1px solid var(--line); border-radius: var(--radius); padding: 26px; display: flex; flex-direction: column; gap: 10px; }
.card p { font-size: 16px; }
.card .icon { color: var(--red); width: 28px; height: 28px; }
.card--link { text-decoration: none; color: var(--text); }
.card--link:hover { border-color: var(--red); color: var(--text); }
.card--link h2 { font-size: 20px; font-weight: 700; letter-spacing: 0; line-height: 1.3; }
.card--tint { background: var(--tint); border-color: transparent; padding: 30px; gap: 12px; border-radius: 18px; }
.step-num { width: 44px; height: 44px; border-radius: 12px; background: var(--red); color: var(--white); font: 800 20px/1 var(--display); display: flex; align-items: center; justify-content: center; }
.timeline > div { border-top: 3px solid var(--red); padding-top: 18px; display: flex; flex-direction: column; gap: 10px; }
.timeline p { font-size: 16px; }

/* Pills */
.pills { display: flex; flex-wrap: wrap; gap: 12px; list-style: none; margin: 0; padding: 0; }
.pills li { border: 1px solid var(--line-strong); border-radius: 999px; padding: 11px 20px; font-weight: 500; color: var(--ink); font-size: 16px; }
.pills li.pill--solid { background: var(--red); border-color: var(--red); color: var(--white); font-weight: 600; }
.pills li.pill--solid a { color: inherit; text-decoration: none; }

/* Plain-talk list on dark */
.answers > div { padding: 20px 0; border-top: 1px solid var(--dark-line); }
.answers > div:last-child { border-bottom: 1px solid var(--dark-line); }
.answers h3 { margin-bottom: 6px; }
.answers p { font-size: 16px; }

/* Plans */
.plans { display: grid; gap: 24px; grid-template-columns: repeat(auto-fit, minmax(min(100%, 300px), 1fr)); align-items: stretch; }
.plan { background: var(--white); border: 1px solid var(--line); border-radius: 20px; padding: 32px; display: flex; flex-direction: column; gap: 20px; }
.plan__name { display: flex; align-items: center; justify-content: space-between; gap: 12px; }
.plan__name h2, .plan__name h3 { font-size: 22px; font-weight: 700; letter-spacing: 0; }
.plan__price { font-family: var(--display); font-weight: 800; font-size: 46px; line-height: 1; letter-spacing: -0.03em; color: var(--ink); }
.plan__price span { font: 500 16px var(--body); letter-spacing: 0; color: var(--muted); }
.plan__reach { background: var(--tint); border-radius: 12px; padding: 14px 16px; font-size: 15px; }
.plan__reach strong { display: block; font-family: var(--display); font-weight: 800; font-size: 24px; color: var(--ink); }
.checks { list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; gap: 10px; font-size: 16px; color: var(--ink); }
.checks li { display: flex; gap: 10px; align-items: flex-start; }
.checks .icon { color: var(--red); width: 20px; height: 20px; margin-top: 3px; }
.plan .btn { margin-top: auto; }
.plan--featured { background: var(--ink); border-color: var(--ink); color: var(--on-dark); box-shadow: 0 24px 48px rgba(26, 17, 19, 0.18); }
.plan--featured h2, .plan--featured h3, .plan--featured .plan__price, .plan--featured .plan__reach strong, .plan--featured .checks { color: var(--white); }
.plan--featured .plan__price span, .plan--featured .small { color: var(--on-dark); }
.plan--featured .plan__reach { background: var(--ink-2); }
.plan--featured .checks .icon { color: var(--red-soft); }
.plan-mini { border: 1px solid var(--line); border-radius: 18px; padding: 28px; display: flex; flex-direction: column; gap: 8px; text-decoration: none; color: var(--text); }
.plan-mini:hover { border-color: var(--red); color: var(--text); }
.plan-mini .plan__price { font-size: 36px; }
.plan-mini--featured { border: 2px solid var(--red); padding: 27px; }
.notice { background: var(--white); border: 2px solid var(--red); border-radius: 14px; padding: 16px 20px; color: var(--ink); font-weight: 500; }
.notice[hidden] { display: none; }

/* Opt-in */
.optin { background: var(--red); border-radius: 24px; padding: 48px 40px; display: flex; flex-wrap: wrap; align-items: center; gap: 36px; color: #FFE9EB; }
.optin > * { flex: 1 1 340px; min-width: 0; }
.optin h2 { color: var(--white); font-size: clamp(26px, 3.2vw, 36px); }
.optin form { background: var(--white); border-radius: 16px; padding: 24px; display: flex; flex-direction: column; gap: 14px; color: var(--text); }
.field { display: flex; flex-direction: column; gap: 6px; }
.field label { font-size: 14px; font-weight: 600; color: var(--ink); }
.field input { font: 16px var(--body); padding: 13px 14px; border: 1px solid var(--field); border-radius: 10px; color: var(--ink); width: 100%; background: var(--white); }
.hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
@media (max-width: 520px) { .optin { padding: 32px 20px; border-radius: 20px; } }

/* FAQ */
.faq h3 { font-size: 18px; }
.faq-group { display: flex; flex-direction: column; gap: 20px; }

/* Targeting directory */
.cat-tools { display: flex; flex-wrap: wrap; align-items: flex-end; gap: 16px 24px; }
.cat-tools .field { flex: 1 1 320px; max-width: 460px; }
.cat-list { columns: 3 300px; column-gap: 32px; }
.cat-group { break-inside: avoid; margin-bottom: 28px; }
.cat-group h2 { font-size: 18px; font-weight: 700; letter-spacing: 0; padding-bottom: 8px; border-bottom: 2px solid var(--red); margin-bottom: 10px; }
.cat-group ul { list-style: none; margin: 0; padding: 0; font-size: 16px; }
.cat-group li { padding: 3px 0; }
.cat-group[hidden], .cat-group li[hidden] { display: none; }

/* Long-form and legal text */
.prose { display: flex; flex-direction: column; gap: 16px; }
.prose h2 { font-size: 24px; letter-spacing: -0.01em; margin-top: 20px; }
.prose h3 { margin-top: 8px; }
.prose ul { margin: 0; padding-left: 22px; display: flex; flex-direction: column; gap: 8px; }
.prose address { font-style: normal; }
.prose .caps { font-size: 15px; }

/* Embeds */
.zoho-form { min-height: 400px; }
.embed-placeholder { border: 1px dashed var(--field); border-radius: var(--radius); padding: 48px 24px; text-align: center; color: var(--muted); background: var(--white); }

@media (max-width: 720px) {
  .section { padding-block: 60px; }
  .hero { padding-block: 48px 56px; }
  .main-nav a:not(.btn) { padding: 12px 8px; }
  .main-nav .btn { margin-left: 4px; }
}